Want to sell from the United States to Latin America through Mercado Libre? Here’s how the Cross Border Trade program works.

Expand your business from the United States to all of Latin America with Mercado Libre.

If you have stock in the United States and want to sell in countries like Mexico, Brazil, Chile, Colombia, or Argentina, Mercado Libre’s Cross Border Trade (CBT) program may be the perfect gateway. This system allows international sellers to offer their products in different countries, while Mercado Libre handles the entire logistics and visibility process.

Source Mercado Libre

What is Cross Border Trade?

CBT is Mercado Libre’s international trade program that connects sellers in the United States with millions of buyers in Latin America. Through a localized store, products are listed in the language, currency, and conditions of the destination country, and international shipments are managed through logistics partners such as DHL and UPS.

This means that from your US warehouse, you can reach new markets without having to have a physical operation in each country.

What are the advantages of selling through CTB?

  • Direct access to the largest markets in Latin America.
  • Publications in local currencies and adapted to each country.
  • Simplified logistics, without the need for a local distribution center.
  • Participation in commercial events such as Hot Sale, Black Friday, or Christmas.

However, opening an account as an international seller on Mercado Libre is no easy task. It requires validation, compliance with tax regulations, and specific logistics agreements.

Connect your e-commerce with more than 300 million buyers

E-commerce in Latin America continues to grow rapidly, and Mercado Libre is the leading online sales channel in countries like Mexico, Brazil, and Argentina. This is a unique opportunity to position your products in high-demand emerging markets.

At Crystal Zoom we can make it happen

Why choose Mercado Libre Global Selling?

It’s a multifunctional global sales platform. You can sell your products in Mexico, Brazil, Chile, Colombia, and Argentina.

You can accept payments in your local currency, but receive your orders in USD in your bank account.

You have different shipping options: Mercado Envíos Full and Mercado Envíos Directo to consumers.

You have the opportunity to increase your sales with the advertising tool.

How are products displayed on Mercado Libre?

Imagine you’re a buyer interested in a smartphone and want to buy it directly from the United States. You can access them in two ways.

You type in the product you’re looking for, and in the left panel, select the “International Purchase” option.

Once this option is selected, you will only be able to view articles that meet this condition.

The other way to access is through the main menu > Categories > International Purchase

Where you will see this interface.

The Cross Border Trade program not only allows you to sell in major Latin American markets from the United States, but also offers an optimized platform to showcase your products.

By activating the “International Purchase” filter, your listings stand out from the rest, generating greater visibility and attracting buyers. Everything is designed to facilitate the user experience and boost sales.

Therefore, this is an excellent opportunity to internationalize your business, without complications and with the support of a leading e-commerce company.

And with Crystal Zoom as your strategic partner, you can join the program and start selling on Mercado Libre Latin America easily, quickly, and professionally.

How does Crystal Zoom help you sell in Latin America?

At Crystal Zoom, we already have an active seller account within the CBT program, allowing us to manage your products on Mercado Libre without you having to go through the entire registration and international validation process.

Ready to start selling in Latin America from the US?


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